About HIMSS^® Online & Lead Generation Programs

The Internet has changed the delivery of news forever, and it's also changed a marketer's ability to measure return on marketing dollars. HIMSS^® members are leaders who have the authority, and the motivation, to champion change and drive IT purchases in healthcare. With IT budgets averaging in the millions of dollars, HIMSS^® members have tremendous buying power. These individuals are senior executives and technical management at hospitals and other providers, payers, healthcare consulting firms, and IT vendor firms. Online, HIMSS.org offers daily news coverage, white papers, webinars, research, career postings and events. HIMSS.org also provides a platform for lead generation. In addition, the brand includes six e-newsletters.