ICD-10 PlayBook Sponsorship

ICD-10 PlaybookThe HIMSS ICD-10 PlayBook was designed to assist IT and financial management, as well as clinicians, in making informed decisions about meeting federal mandates relative to the implementation of ICD-10 code sets, optimizing business enterprise operations, mitigating financial risks and creating a sustainability strategy post implementation.

Participate in this limited availability opportunity to generate leads, enhance your brand exposure and present important ICD-10 content.

Monthly supporter benefits include: (Limited to Six Sponsors)

  1. Two pieces of content included on site, gated for lead generation. White papers, webinars, case studies.
  2. Surround branding on ICD-10 PlayBook section of HIMSS site (run of site positions)
  3. Content highlighted in supporter section where we will include your company name, 25 word description, link to URL of choice
  4. Inclusion of content description in monthly email alerts announcing new content and blog posts
  5. Logo in print advertising to run in Healthcare IT News and Healthcare Finance News
  6. One e-newsletter ad insertion in the HIMSS Business Edge e-newsletter every three months


  1. Opportunity to present a webinar to the ICD-10 Playbook audience for an additional fee

HIMSS ICD-10 Playbook Demographics:

ICD-10 Job Title


  • 52% - IT Management
  • 31% - General & Financial Management
  • 12% - Other
  • 5% - Clinical Management
ICD-10 Job Title


  • 59% - Hospital/Acute Healthcare Provider
  • 13% - IT/Financial Consultant
  • 10% - Payer
  • 9% - Ambulatory
  • 5% - Vendor
  • 2% - Government
  • 2% - Ancillary Healthcare Provider

Average monthly stats per client

  • 153 leads per month
  • 13,000 ad/e-news ad views per month
  • Brand exposure to over 100,000 per month